Real stories of cultural transformation.

Armies are among the oldest institutions of humankind.
Yet the threats they face today could not be more recent. Connectivity and speed have become more important than sheer size or command and obedience. Rapid learning has become the key imperative in today’s VUCA world.

We support the Swiss Armed Forces in aligning their organizational culture with current and future demands.

✅ Accompanying organizational units through tailor-made Business Culture Design processes
✅ Establishing a Culture Hub
✅ Orchestrating culture waves across the organization
✅ Contributions to leadership conferences
✅ Monitoring with the Culture App
✅ Certification of IMAGO trainers

Source: Swiss Army, LinkedIn-Post 1, LinkedIn-Post 2

Culture eats strategy for breakfast – that much is well known.
When Swiss Post formulated its strategy “Post of Tomorrow” it was clear that this should not be the case. We support the development of the corresponding “Culture of Tomorrow”:

✅ Cultural assessment through cross-divisional and cross-hierarchical Culture Map workshops
✅ Development of the target culture together with the executive board
✅ Mobilization of 400 leaders at a leadership conference
✅ Qualification and support of 80 internal Culture Coaches
✅ Design and facilitation of virtual culture and leadership formats

A transformation is a new beginning.
But can it also happen evolutionarily? Founded in 1948 to finance Germany’s economic reconstruction, KfW is well aware of its modern role as one of the world’s largest development banks. We had the opportunity to support the cultural journey of the transformation agenda “KfW Plus.”

✅ Cross-divisional and cross-hierarchical development of the cultural status quo and a target culture
✅ Design and prioritization of 45 concrete cultural initiatives
✅ Co-creation of the KfW Management Conference dedicated to the cultural journey
✅ Cultural shadowing with the Executive Board and senior management
✅ Support and qualification of the internal project team

It is well known that many mergers fail because of cultural differences.
In the formation of Swiss Post Cargo, we had the opportunity to accompany the post-merger integration of several logistics companies from five countries.

✅ 5 countries
✅ 13 locations
✅ 500+ workshop participants
✅ Development of a shared target culture and derivation of concrete measures
✅ Support and coaching of regional Culture Leads

“Insurer Goes Agile” — that was the headline in the media.
Behind it lay the cultural transformation of AXA Switzerland. Based on a thorough analysis of existing cultural patterns, leaders were supported through the AXELERATE program in aligning their leadership behavior with the target culture.

✅ Culture Map analyses at both overall and business-unit levels
✅ Co-design of leadership dialogues (management conferences)
✅ Design and facilitation of AXELERATE, enabling 1,200 leaders
✅ Training of Trafo Scouts (change agents)
✅ Design of the learning architecture
✅ Facilitation of management workshops

Source: Presentation Uwe Baumann (AXA Swiss, Head of Development and Transformation); Youtube

For BTV Vier Länder Bank, corporate culture is a decisive success factor – and therefore holds a firm place both in the strategy process and in sustainable corporate development.

✅ Support for leadership teams
✅ Culture Map workshops
✅ Change management training
✅ My Colors workshops
✅ Participation in the steering committee of the BTV 2030 strategy process
✅ Executive journey “Digital Exploration” to Berlin
✅ Co-design of the Future Forum 202030

What makes a Champions League football club tick?
Swiss record champion Young Boys Bern wanted to find out.
But it was about much more than the eleven men on the field – every employee contributes to the club’s success and took part in the cultural development process.

✅ Cultural analysis
✅ Cross-divisional and cross-hierarchical Culture Map and target culture workshops
✅ Involvement of all YB employees
✅ Development of action fields and concrete measures together with the executive management and leadership team

Source: Young Boys Bern, YB TV