The Culture Institute

Reza Razavi

Reza Razavi is regarded as a leading transformation expert. The bestselling author (The Magic of Transformation, Building Blocks of Change) inspires people and organizations to embrace transformation, helps them overcome their fear of change, and supports them as a dialogue partner in actively shaping it. For him, transformation means moving people and involving them actively.

With his Imago Principle, he conveys—despite all depth and complexity—in a vivid and sensory way what truly matters in transformation. Profound change and constant evolution have shaped his own life. At the Management Center St. Gallen, he engaged deeply with topics such as culture, management, and strategy, and as Senior Expert for Culture & Transformation Management at BMW, he was responsible for helping to shape change.

Drawing on these experiences and his extensive expertise, he now supports companies across a wide range of industries in navigating transformation, delivers inspiring impulses as a keynote speaker, and is a sought-after interview partner in the media.

Reza Razavi

Associate Partner

Reza Razavi